{"id":6004,"date":"2008-10-02T13:29:34","date_gmt":"2008-10-02T20:29:34","guid":{"rendered":"http:\/\/www.siouxcityjournal.com\/blogs\/brew\/?p=786"},"modified":"2008-10-02T13:29:34","modified_gmt":"2008-10-02T20:29:34","slug":"sioux-brew-bud-light-to-launch-%e2%80%9cdrinkability%e2%80%9d-ads","status":"publish","type":"post","link":"https:\/\/www.browbrew.com\/?p=6004","title":{"rendered":"Sioux Brew: Bud Light to launch \u201cdrinkability\u201d ads"},"content":{"rendered":"\n

Date: 10\/02\/2008 04:09 PM<\/p>\n

By EMILY FREDRIX
\nAP Business Writer<\/p>\n

MILWAUKEE (AP) – Anheuser-Busch is rolling out a $50 million advertising campaign for Bud Light playing up the beer’s “drinkability,” trying to set the brand apart as rival MillerCoors waits until the new year to release new ads for its big seller, Miller Lite.<\/p>\n

Bud Light’s new ads, which start airing Saturday during college football, feature situations ranging from a football game to a pool party to tell consumers that all light beer isn’t the same and Bud Light has taste but won’t fill them up.<\/p>\n

“Light beer as a category has become a little bit more ubiquitous and so differentiating yourself within the array of choices that exist for consumers, to me that’s going to win the game,” said Keith Levy, vice president of brand management.<\/p>\n

(more…)<\/a><\/p>\n

\"Technorati<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

\t Date: 10\/02\/2008 04:09 PM
\nBy EMILY FREDRIX
\nAP Business Writer
\nMILWAUKEE (AP) – Anheuser-Busch is rolling out a $50 million advertising campaign for Bud Light playing up the beer’s “drinkability,” trying to set the brand apart as riv…<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6004","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.browbrew.com\/index.php?rest_route=\/wp\/v2\/posts\/6004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.browbrew.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.browbrew.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.browbrew.com\/index.php?rest_route=\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/www.browbrew.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6004"}],"version-history":[{"count":0,"href":"https:\/\/www.browbrew.com\/index.php?rest_route=\/wp\/v2\/posts\/6004\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.browbrew.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.browbrew.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.browbrew.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}