{"id":7162,"date":"2008-10-25T17:32:00","date_gmt":"2008-10-26T00:32:00","guid":{"rendered":"http:\/\/www.yoursforgoodfermentables.com\/2008\/09\/beer-dot-ag-in-nc-demystifying-beer.html"},"modified":"2008-10-25T17:32:00","modified_gmt":"2008-10-26T00:32:00","slug":"yours-for-good-fermentables-%e2%84%a2-beer-dot-ag-in-nc-demystifying-beer","status":"publish","type":"post","link":"http:\/\/www.yoursforgoodfermentables.com\/2008\/09\/beer-dot-ag-in-nc-demystifying-beer.html","title":{"rendered":"Yours for Good Fermentables \u2122: Beer dot AG in NC: demystifying beer"},"content":{"rendered":"\t<a href=\"http:\/\/www.flickr.com\/photos\/cizauskas\/742330416\/\" title=\"Sean Wilson by cizauskas, on Flickr\"><img src=\"http:\/\/farm2.static.flickr.com\/1431\/742330416_5e9b0c9ee2.jpg\" alt=\"Sean Wilson\" \/><\/a>Sean Wilson \u2014past coordinator of a successful effort to unlimit the allowable alcohol levels for beer in North Carolina, <a href=\"http:\/\/popthecap.org\/?page_id=2\">Pop the Cap<\/a>\u2014 is preparing to open his own  brewpub in North Carolina.<br \/><br \/>At <a href=\"http:\/\/www.fullsteam.ag\/\">Full Steam<\/a>, Sean and his <a href=\"http:\/\/www.fullsteam.ag\/?page_id=2\">team<\/a> have done a lot of things right, and are doing many more in fascinating fashion. Such as:<br \/><blockquote><p>We\u2019re going with the fullsteam dot ag to help spread this message of beer-as-agriculture, particularly as we will rely heavily on local farms for flavoring components. Plus, the .ag is a little \u201cout there\u201d and unexpected.<\/p><\/blockquote><br \/>As part of his mission at Full Steam, Sean wishes to help correct a beer\/agricultural disconnection, an unknowing we have with much of our food chain. Here's how he puts it:<br \/><br \/><a href=\"http:\/\/www.fullsteam.ag\/?p=138\"><img src=\"http:\/\/3.bp.blogspot.com\/_u3uCYgOoIBY\/SQMiBGpdufI\/AAAAAAAAA-M\/cab73AOlkIE\/s320\/fullsteam_sweet+tea+2008.jpg\" alt=\"Full Steam\" \/><\/a>To many people, beer is some kind of mystery beverage produced in industrial vats. In fact, we\u2019d argue that beer\u2019s recent (past forty years) image problem is, in part, because people don\u2019t understand how it\u2019s made. Wine? That\u2019s crushing grapes. Even neutral spirits like vodka\u2026well, that\u2019s potatoes (sometimes, not always\u2026but that\u2019s what people think).<br \/><blockquote><p><br \/>Try this sometime. Pick someone randomly and ask them what beer is made from. Well, not too random\u2026avoid asking anyone wearing a \u201csupport your local brewery\u201d t-shirt, bearded men, microbiologists, and people who regularly swim in rivers.<br \/><br \/>Chances are that half of them won\u2019t know the four primary ingredients in beer. Heck, some of you might not know. And that\u2019s okay\u2026as long as you leave with that information (barley, hops, yeast, water). <br \/><br \/>The brewery industry continues to struggle to get the word out that beer is an agricultural product, made from grains, a vine (technically bine) that produces flowers, water, and live yeast.<\/p><\/blockquote><br \/>If we might think of Full Steam as one beer's analogue to <a href=\"http:\/\/www.treehugger.com\/files\/2006\/05\/book_review_the_1.php\">The Omnivore's Dilemma<\/a>, then we wait for Full Steam \u2014intrigued and thirsty. <a href=\"http:\/\/www.fullsteam.ag\/\">Read more<\/a>.<br \/><a href=\"http:\/\/www.technorati.com\/cosmos\/search.html?sub=postcosm&amp;url=http%3A%2F%2Fwww.yoursforgoodfermentables.com%2F2008%2F09%2Fbeer-dot-ag-in-nc-demystifying-beer.html\" title=\"other blogs commenting on this post\"><img src=\"http:\/\/static.technorati.com\/images\/bubble.gif\" alt=\"Technorati talk bubble\" \/><\/a> ","protected":false},"excerpt":{"rendered":"<p>\tSean Wilson \u2014past coordinator of a successful effort to unlimit the allowable alcohol levels for beer in North Carolina, Pop the Cap\u2014 is preparing to open his own  brewpub in North Carolina.At Full Steam, Sean and his team have done a lot of thing&#8230;<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7162","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/www.browbrew.com\/index.php?rest_route=\/wp\/v2\/posts\/7162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.browbrew.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.browbrew.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.browbrew.com\/index.php?rest_route=\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"http:\/\/www.browbrew.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7162"}],"version-history":[{"count":0,"href":"http:\/\/www.browbrew.com\/index.php?rest_route=\/wp\/v2\/posts\/7162\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.browbrew.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.browbrew.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7162"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.browbrew.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}